Sunday, August 12, 2012

STNDRDS MLA

With a slew of local streetwear coming out and, not to mention, fake products duping people into thinking they got the same quality as the originals at a cheaper price, the local streetwear scene is really heating up. Now, I am not gonna pretend I have all the facts about this industry because I don't. I know a good amount of them (because of the boyfriend and friends) enough to be able to give out a fair judgment. 

Great product quality at a reasonable price, a welcoming feeling from the owners - an 'almost relationship' where the owners are open to do what they can to satisfy their customers, and if we're lucky we get to have our goodies the way we want it - customized, exactly! These are what I personally find appealing and necessary in a brand or product. And, all these are what STNDRDS MLA is made of - experienced it first hand!!

STNDRDS MLA is the brainchild of my friends Danee and Michaelo. It's generally a local streetwear brand that creates customized pocket tees of great quality with free comradeship from the owners. For almost a year now, STNDRDS MLA has been working their creative juices to give you what you want so I wandered inside the creative minds behind the brand and discovered how it was born and what they think the future holds for the brand.

*Following pictures are from their Camouflage Collection - their latest.*


 


When did STNDRDS start?

STNDRDS was established around the middle of December 2011
.

What was the concept behind the brand and why "STNDRDS"?

The name STNDRDS came from us wanting to make products [which we started off with the shirts] with good quality. Just kind of hoping to set the standards of what a good shirt would be whether it’s a pocket tee, a button down, a tank top, or a graphic shirt. If other brands go 100% hard, we try to put in that extra 10% given whatever resources and circumstances we move in.
 
                       
What makes STNDRDS different from others?

We'd like to think that we stand out because we base things on providing our buyers with something they want exactly the way they want it. Its like going to a tailor to have a suit made. Except, its just shirts. You tell us how you want your pockets, the shape, the color of the stitching, the shirt. We make it as interactive as we can so that we get to go hard on that “customer satisfaction-shit”.


How do you come up with each collection and what's the inspiration behind each one?

Inspiration-wise we just think about what we'd wanna wear at the time and just hope our buyers can relate and like it just as much as we do. Sometimes we try to see what events or holidays are comin’ up and try to match a pattern with that day/event.

We don’t simply decide on our designs just because we think its cool. Making pocket tees are easy. Making pocket tees with a goal is not.



  

How many collections have you put out already? What’s your favorite one (if there’s one) and why?

We don't really have a favorite. All our releases are special to us. But we could say that our biggest release was both the 4/20 shirt and the Medisina collab shirt. Those sold out pretty quick.


What's the latest collection about?

The latest collection is made up of 4 kinds of camouflage patterns that you dont usually see all the time. We have a video and a lookbook both shot by Geloy Concepcion with music by Justin de Guzman of Deeper Manila. An up and coming photographer and friend of ours. We like keeping everything within our circle as much as possible like that.


What are your plans for STNDRDS?

Our plans for Stndrds? As cliché’ as it sounds we just wanna keep doing what we do and hopefully people respond to it the way we hope the way would. Just to be able to make it and be known as a good brand that makes good clothes. Its time someone started a brand based on the buyers and not the trend. We won’t always be into pocket tees but we'll always try to drop a new one every now and then even when the trend fades.


How do we order and/or contact you? Price range?

You guys can simply contact us and order through the following:

Mobile: 09165643721

Price-wise, our t-shirts range from 500-600 pesos depending on the pocket. We try to set our prices at rates where we can continue making shirts. We love our buyers, which means we wanna keep making shirts for them too.


Whatchoo waiting for? Start working those fingers and be sure to check out their shirts and secure one as fast as you could, or better yet 3, coz products are limited!! Now, here's STNDRDS' sneak peek of their latest collection. Enjoy! :)





xX Coyi

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